Google Ads Services in Kenya

Helping Kenyan businesses increase inbound leads by achieving top rankings on Google.

As a Kenyan business, you operate in one of the most competitive markets.

Everywhere you look, you are bombarded by advertisements from the nation’s largest companies within your industry. You’re competing against businesses willing to spend millions of shillings each month to attract customers.

While there are numerous ways your business can attract more customers (video, social media, billboards, etc.), there’s only one marketing tactic that reigns supreme:

You may have experimented with SEO previously without seeing significant results.

The landscape of search engine optimization evolves constantly – without staying updated, your business (or agency) is bound to fall behind.

However, by updating your approach, you can significantly boost your inbound leads, potentially doubling, tripling, or even quadrupling them, with certainty.

You will see a number of “Google products” show up:

Many Kenyan businesses struggle to gain visibility because they focus solely on one aspect of Google.

To achieve better results, your business needs to appear in multiple areas of Google.

Our “Blended” strategy targets both paid and organic opportunities, effectively optimizing your presence to drive not just leads but high-value customers.

Our “Blended” Search Strategy For Kenyan Businesses

Our “blended” SEO approach is designed to boost visibility and rankings for businesses in Kenya.

Many agencies fall short because they focus on just a few elements of the search engine results pages (SERPs). We, however, leverage every opportunity to ensure your business attracts high-quality leads through a comprehensive strategy.

1. Technical Optimizations

Google favors websites that are easy to use and technically solid. We target crucial aspects to enhance your site, such as:

• Website Speed: We guarantee quick loading times by optimizing images, implementing browser caching, and streamlining code, improving both user experience and search engine rankings.
• Mobile Responsiveness: With mobile browsing being so prevalent, we make sure your site is fully responsive. Google’s mobile-first indexing highlights the importance of your site’s mobile version for your rankings.
• Structured and Clean Code: Well-organized HTML and CSS make it easier for search engines to crawl your site. Effective use of headings and semantic HTML is essential.
• Structured Data Markup: This enables search engines to deliver more informative results by using schema markup to enhance your listings with reviews, events, and other valuable information.
• Fixing Broken Links and Redirects: We reduce broken links and efficiently implement 301 redirects to preserve link equity and demonstrate a well-maintained site.
• Optimized Page Titles and Meta Descriptions: These elements are crucial for search engine results pages (SERPs), accurately reflecting your page content and incorporating primary keywords.

2. Local SEO Optimizations

To achieve prominent placement in local search results, including the “Maps pack,” we implement:

• Google Business Profile (GBP) Optimization: We claim and optimize your listing to ensure consistency in your business name, address, and phone number (NAP), and include detailed descriptions, operating hours, and photos.
• Local Business Schema Markup: Enhancing your site with structured data that includes your location and contact information.
• Online Reviews and Rating Management: Encouraging and managing reviews on your GBP and other platforms increases visibility and appeal to potential clients.
• Local Link Building: We obtain backlinks from reputable local businesses and directories to strengthen your local SEO presence.
• Localized Content Creation: Creating content relevant to the Kenyan community, such as local events, news, or activities, positions your business as an active community member.

3. Content Strategy and Publishing

Content is essential for ranking on Google as it provides assets to rank for a variety of keyword searches. Our comprehensive content process ensures that every aspect is thoroughly optimized, leaving no stone unturned in enhancing your website’s presence.

• Keyword Research: We identify relevant keywords specific to the services you offer in Kenya and the surrounding regions.
• On-page Optimization: We review and enhance existing site content, including meta tags, headings, and structured data, based on our audit findings.
• Content Research: Ensuring the content on your website is accurate and up-to-date is crucial. Our team of researchers thoroughly cross-checks every piece of information before submitting it for your approval.
• Content Writing: We create additional content pages to cover all relevant areas, supporting information, and blog posts, ensuring comprehensive SEO coverage.
• Content Publishing: Our team takes care of publishing, formatting, and managing the content on your website for you.

4. Link Acquisition

Links are crucial in SEO as they act as endorsements from external websites, indicating your legitimacy and trustworthiness, which significantly impacts search engine rankings.

For local SEO, we prioritize obtaining high-quality, locally relevant links that demonstrate your business’s strong ties and prominence within the local community.

The best types of links for local SEO come from reputable local businesses, relevant websites, community and industry-related directories, local news sites, and local chambers of commerce or industry-specific associations.

Simply put, without links, your site won’t rank for your most desired keywords. However, not all links are created equal, and some can be detrimental rather than beneficial.

That’s why we focus on acquiring only the highest quality and most impactful links to boost your rankings effectively.

5. Local Service Ads

LSAs (Local Services Ads) offer a pay-per-lead ad model that appears at the top of Google search results. We help set up and optimize your LSAs for maximum efficiency, ensuring you benefit from the Google Guarantee badge and earn the trust of potential clients.

By integrating these strategies, we aim not only to enhance your online visibility but also to ensure your Kenyan business stands out in a competitive market, driving quality leads and fostering growth.

10+ Years Of Helping Kenyan Businesses Grow

Our team of SEO consultants has over 50 years of combined experience working with businesses, driving more traffic, leads, and clients. Here are the three key benefits of partnering with our agency:

• Generate FREE inbound traffic and leads that grow over time. While Google Ads are effective, running PPC Ads in Kenya can be extremely expensive and requires significant ongoing investment. SEO, on the other hand, provides a cost-effective strategy for driving traffic without the continual expense. Investing in SEO may require upfront resources to achieve top rankings on Google, but once achieved, you benefit from continuous, free traffic and leads around the clock.
• Dominate the local Kenyan market. You don’t need to look far; there’s plenty of potential within the Kenyan market itself. Our SEO strategy focuses on local keywords that will put you in front of local clients in real-time. We concentrate our efforts on your Google Business Profile to get you ranking first in Google’s Maps Pack. We aim to make you “that business” in Kenya.
• Generate a positive ROI on your marketing investment. Our primary goal isn’t just to rank first on Google or generate leads; it’s to attract new clients for your business—profitably. We understand the significant upfront investment needed to rank in Kenya, and our top priority is ensuring you achieve a positive return on your investment.

Book Your Free Consultation

Does your business need help with digital marketing and SEO? Book a free consultation with a Benda Africa SEO consultant to discover what’s holding your website back from generating more traffic, leads, and customers.

Frequently Asked Questions