Digital Launch and Success for Revohouse Ltd

INDUSTRY: Real Estate

DURATION: 2021 – 2022

Project Overview:

Revohouse Ltd, a new entrant in the Kenyan real estate market, launched an ambitious project along Namanga Road called Revohouse. To establish a strong digital presence and generate high-quality leads, Revohouse Ltd partnered with us to run targeted Google Ads campaigns and optimize their website for technical SEO.

Objectives:

• Increase brand awareness for Revohouse Ltd as a new company in the real estate space.
• Generate high-quality leads for their Revohouse project units.
• Improve user experience and website crawling through technical SEO optimization.
• Provide professional advice on executing profitable SEO campaigns.

Strategy:

To achieve these objectives, we developed a comprehensive digital marketing strategy that included:

1. Technical SEO Optimization:
   • User Experience Improvement: Conducted a thorough audit of the website to enhance user experience, ensuring easy navigation and faster load times.
   • Crawling and Indexing: Implemented SEO best practices to improve website crawling and indexing by search engines, making it easier for potential buyers to find relevant information about Revohouse.
   • SEO Campaign Advice: Provided professional advice on creating and executing profitable SEO campaigns to maintain long-term visibility and attract organic traffic.
2. Targeted Google Ads Campaigns:
   • Audience Research: Conducted detailed research to identify and understand the target audience’s demographics, interests, and online behaviors.
   • Compelling Ad Creatives: Designed visually appealing and persuasive ad creatives highlighting the benefits and unique features of the Revohouse project.
   • Search Ads: Targeted potential buyers searching for real estate opportunities along Namanga Road and in Kenya.
   • Display Ads: Utilized visually engaging banners to reach users across the Google Display Network.
   • Lead Generation Campaigns: Implemented strategies to capture high-quality leads, directing them to landing pages with detailed project information and contact forms.
3. Performance Tracking and Optimization:
   • Continuously monitored ad performance and lead generation metrics.
   • Refined and optimized campaigns based on real-time data to maximize effectiveness and return on investment.

Results:

Our strategic efforts delivered outstanding results for Revohouse Ltd:

• Brand Awareness: Successfully established Revohouse Ltd as a credible and recognizable name in the Kenyan real estate market.
• Lead Generation: Generated a substantial number of high-quality leads, resulting in strong interest in the Revohouse project.
• Sales Achievement: Completely sold out the phase 1 project, exceeding client expectations and demonstrating the power of targeted digital marketing.
• SEO Impact: Improved user experience and website crawling, contributing to better search engine visibility and organic traffic growth.

Conclusion:

This case study showcases the transformative impact of combining targeted digital marketing with technical SEO optimization. Our collaboration with Revohouse Ltd not only increased their brand visibility but also delivered tangible results by selling out their phase 1 project and enhancing their website’s performance.

Are you ready to boost your brand and reach your target audience with precision and impact? Let’s create a success story together.